diff --git a/plugins/module_utils/podman/podman_image_lib.py b/plugins/module_utils/podman/podman_image_lib.py
index d149ca8..376df20 100644
--- a/plugins/module_utils/podman/podman_image_lib.py
+++ b/plugins/module_utils/podman/podman_image_lib.py
@@ -136,9 +136,9 @@ class PodmanImageBuilder:
         self.executable = executable
         self.auth_config = auth_config or {}
 
-    def build_image(self, image_name, build_config, path=None, containerfile_hash=None):
+    def build_image(self, image_name, build_config, path=None, containerfile_hash=None, platform=None):
         """Build an image with the given configuration."""
-        args = self._construct_build_args(image_name, build_config, path, containerfile_hash)
+        args = self._construct_build_args(image_name, build_config, path, containerfile_hash, platform)
 
         # Handle inline container file
         temp_file_path = None
@@ -162,13 +162,17 @@ class PodmanImageBuilder:
             if temp_file_path and os.path.exists(temp_file_path):
                 os.remove(temp_file_path)
 
-    def _construct_build_args(self, image_name, build_config, path, containerfile_hash):
+    def _construct_build_args(self, image_name, build_config, path, containerfile_hash, platform=None):
         """Construct build command arguments."""
         args = ["build", "-t", image_name]
 
         # Add authentication
         self._add_auth_args(args)
 
+        # Add platform for cross-platform builds
+        if platform:
+            args.extend(["--platform", platform])
+
         # Add build-specific arguments
         if build_config.get("force_rm"):
             args.append("--force-rm")
@@ -268,11 +272,13 @@ class PodmanImagePuller:
         self.executable = executable
         self.auth_config = auth_config or {}
 
-    def pull_image(self, image_name, arch=None, pull_extra_args=None):
+    def pull_image(self, image_name, arch=None, platform=None, pull_extra_args=None):
         """Pull an image from a registry."""
         args = ["pull", image_name]
 
-        if arch:
+        if platform:
+            args.extend(["--platform", platform])
+        elif arch:
             args.extend(["--arch", arch])
 
         self._add_auth_args(args)
@@ -533,10 +539,28 @@ class PodmanImageManager:
 
         # Check architecture if specified
         arch = self.params.get("arch")
+        platform = self.params.get("platform")
         if arch:
             inspect_data = self.inspector.inspect_image(image_name)
             if inspect_data and inspect_data[0].get("Architecture") != arch:
                 return None
+        elif platform:
+            # Platform format: os/arch or os/arch/variant (e.g. linux/amd64)
+            inspect_data = self.inspector.inspect_image(image_name)
+            if inspect_data:
+                platform_parts = platform.split("/")
+                required_os = platform_parts[0] if len(platform_parts) >= 1 else None
+                required_arch = platform_parts[1] if len(platform_parts) >= 2 else None
+                img_os = inspect_data[0].get("Os") or inspect_data[0].get("os")
+                img_arch = inspect_data[0].get("Architecture") or inspect_data[0].get("architecture")
+                # Normalize arch for comparison (e.g. x86_64 -> amd64, aarch64 -> arm64)
+                arch_map = {"x86_64": "amd64", "aarch64": "arm64"}
+                if img_arch and img_arch in arch_map:
+                    img_arch = arch_map[img_arch]
+                if required_os and img_os != required_os:
+                    return None
+                if required_arch and img_arch != required_arch:
+                    return None
 
         return images
 
@@ -618,7 +642,8 @@ class PodmanImageManager:
         # Build the image
         if not self.module.check_mode:
             image_id, output, podman_command = self.builder.build_image(
-                self.repository.full_name, build_config, path, containerfile_hash
+                self.repository.full_name, build_config, path, containerfile_hash,
+                self.params.get("platform")
             )
             self.results["stdout"] = output
             self.results["image"] = self.inspector.inspect_image(image_id)
@@ -634,7 +659,10 @@ class PodmanImageManager:
 
         if not self.module.check_mode:
             unused, podman_command = self.puller.pull_image(
-                self.repository.full_name, self.params.get("arch"), self.params.get("pull_extra_args")
+                self.repository.full_name,
+                self.params.get("arch"),
+                self.params.get("platform"),
+                self.params.get("pull_extra_args"),
             )
             self.results["image"] = self.inspector.inspect_image(self.repository.full_name)
             self.results["podman_actions"].append(podman_command)
diff --git a/plugins/modules/podman_image.py b/plugins/modules/podman_image.py
index e7dfe4d..b084951 100644
--- a/plugins/modules/podman_image.py
+++ b/plugins/modules/podman_image.py
@@ -19,6 +19,12 @@ DOCUMENTATION = r"""
       description:
         - CPU architecture for the container image
       type: str
+    platform:
+      description:
+        - Platform for the container image (e.g. C(linux/amd64), C(linux/arm64)).
+        - Specify the platform for selecting the image when pulling or building.
+        - Mutually exclusive with C(arch).
+      type: str
     name:
       description:
         - Name of the image to pull, push, or delete. It may contain a tag using the format C(image:tag).
@@ -348,6 +354,11 @@ EXAMPLES = r"""
     name: nginx
     arch: amd64
 
+- name: Pull an image for a specific platform (e.g. x86 on M-series Mac)
+  containers.podman.podman_image:
+    name: nginx
+    platform: linux/amd64
+
 - name: Build a container from file inline
   containers.podman.podman_image:
     name: mycustom_image
@@ -456,6 +467,7 @@ def main():
         argument_spec=dict(
             name=dict(type="str", required=True),
             arch=dict(type="str"),
+            platform=dict(type="str"),
             tag=dict(type="str", default="latest"),
             pull=dict(type="bool", default=True),
             pull_extra_args=dict(type="str"),
@@ -528,6 +540,7 @@ def main():
         mutually_exclusive=(
             ["auth_file", "username"],
             ["auth_file", "password"],
+            ["arch", "platform"],
         ),
     )
 
diff --git a/tests/integration/targets/podman_image/tasks/main.yml b/tests/integration/targets/podman_image/tasks/main.yml
index 80668cb..90e9584 100644
--- a/tests/integration/targets/podman_image/tasks/main.yml
+++ b/tests/integration/targets/podman_image/tasks/main.yml
@@ -380,6 +380,26 @@
           - item.Architecture == "arm"
       loop: "{{ imageinfo_arch.images }}"
 
+    - name: Pull an image for a specific platform
+      containers.podman.podman_image:
+        executable: "{{ test_executable | default('podman') }}"
+        name: quay.io/coreos/etcd:v3.5.27
+        platform: linux/amd64
+      register: pull_platform1
+
+    - name: Pull the same image for the same platform
+      containers.podman.podman_image:
+        executable: "{{ test_executable | default('podman') }}"
+        name: quay.io/coreos/etcd:v3.5.27
+        platform: linux/amd64
+      register: pull_platform2
+
+    - name: Ensure platform pull is idempotent
+      assert:
+        that:
+          - pull_platform1 is changed
+          - pull_platform2 is not changed
+
     - name: Build Docker image
       containers.podman.podman_image:
         executable: "{{ test_executable | default('podman') }}"
@@ -599,9 +619,11 @@
         state: absent
       loop:
         - docker.io/library/ubuntu
+        - docker.io/library/alpine
         - quay.io/sshnaidm1/alpine-sh
         - quay.io/coreos/etcd:v3.3.11
         - quay.io/coreos/etcd:v3.5.19
+        - quay.io/coreos/etcd:v3.5.27
         - localhost/testimage
         - localhost/testimage2
         - localhost/testimage2:testtag
diff --git a/tests/unit/plugins/modules/test_podman_image.py b/tests/unit/plugins/modules/test_podman_image.py
index cd3a6cb..757282b 100644
--- a/tests/unit/plugins/modules/test_podman_image.py
+++ b/tests/unit/plugins/modules/test_podman_image.py
@@ -48,6 +48,8 @@ class TestPodmanImageModule:
             ),
             # Valid authentication parameters
             ({"name": "alpine", "username": "testuser", "password": "testpass"}, True),
+            # Valid platform parameter (issue #1003)
+            ({"name": "alpine", "platform": "linux/amd64"}, True),
         ],
     )
     def test_module_parameter_validation(self, test_params, expected_valid):
@@ -138,19 +140,22 @@ class TestPodmanImageModule:
         mutually_exclusive_combinations = [
             ({"auth_file": "/path/to/auth", "username": "user"}, True),
             ({"auth_file": "/path/to/auth", "password": "pass"}, True),
+            ({"arch": "amd64", "platform": "linux/amd64"}, True),  # arch and platform
             ({"username": "user", "password": "pass"}, False),  # This should be allowed
             ({"auth_file": "/path/to/auth"}, False),  # This should be allowed
+            ({"platform": "linux/amd64"}, False),  # platform alone is allowed
         ]
 
         for params, should_be_exclusive in mutually_exclusive_combinations:
             # This tests the logic of mutual exclusion
             has_auth_file = "auth_file" in params
             has_credentials = "username" in params or "password" in params
+            has_arch_and_platform = "arch" in params and "platform" in params
 
             if should_be_exclusive:
-                assert has_auth_file and has_credentials
+                assert (has_auth_file and has_credentials) or has_arch_and_platform
             else:
-                assert not (has_auth_file and has_credentials) or not has_auth_file
+                assert not (has_auth_file and has_credentials) and not has_arch_and_platform
 
     def test_required_together_logic(self):
         """Test that username and password are required together."""